2023 will be remembered as the year that saw the rebirth of a legendary icon that embodies the distinctive values of one of the most famous sporting brands, the 33 Stradale. The number 33 has become a symbol of identity and, in its honor, "Alfa Romeo" announces the creation of "33 Stradale Day". Starting March 3, 2024, this annual event aims to become a day of celebration shared between fans from around the world and their more than 250 clubs, all united by their passion for the brand.
The date 3/3 has symbolic significance, above all to commemorate the name of Alfa Romeo's new bespoke car, an authentic "manifesto" of the Italian brand's current and future capabilities in terms of style and driving experience . This two-seater coupe, produced in just 33 exclusive examples for the greatest number of fans of the brand, skilfully combines tradition and innovation. Crafted using a unique artisanal process and the highest quality standards, this car embodies obsessive attention to every detail.
The number 33 has become a recurring element of the Alfa Romeo brand. In a surprising, but not random, coincidence, this same figure is present in the company's commercial results for 2023: globally, Alfa Romeo recorded growth of 33% compared to 2022. This exceptional alignment seems almost made on purpose to celebrate the rebirth of the emblematic. car from the 1960s.
The symbolic and festive value of the number 33 continues to manifest itself even in the past. Looking back in time, we can see how this number has a special meaning. Exactly 33 months ago, in June 2021, the 1929 Alfa Romeo 6C 1750 Super Sport triumphed in the historical re-enactment of the 1000 Miglia, a historic automobile competition defined by Enzo Ferrari as “the most beautiful automobile race in the world”. This victory made the link between the Alfa Romeo brand and the number 33 even more tangible, further confirming its symbolic relevance in the automotive context.
Looking even further back in history, 1933 represented a year of sporting glory for Alfa Romeo, during which the brand dominated motorsport and its emblem fascinated and captured the hearts of all motor racing fans.
The famous couple of Tazio Nuvolari and Giovanni Battista Guidotti Compagnoni triumphed in the legendary Mille Miglia aboard the very powerful 8C 2300. With the same vehicle, Antonio Brivio won the Targa Florio, the oldest endurance car race in the world. world, disputed in Sicily. Finally, still aboard the glorious 8C 2300, the duo Nuvolari and Raymond Sommer won the legendary 24 Hours of Le Mans. These triumphs helped consolidate the legend of Alfa Romeo in the world of motorsport, making 1933 a year of extraordinary importance in its history.
The number 33 therefore proves this year to be a truly magical number for Alfa Romeo and its Tribe. To mark the first “33 Stradale Day”, the Alfa Romeo Style Center has created new official images that depict the custom-built car in an exclusive and evocative Royal Blue. This color, already available on the legendary 33 from 1967, is one of the three body colors offered with the classic Alfa Red and the more sophisticated Villa d'Este Red.